I’d like to expand on our discussion of John Thompson’s sociology of
contemporary publishing by posing some
literary-historical questions. In his post on Thompson,
Lee Konstantinou framed some questions about contemporary book
publication and promotion which Merchants of Culture can help us to
ask. I’m particularly enamored of his statement that the “big
book”—the potential bestseller, as certified by large advances and
publisher buzz—is the “great white whale” of the study of recent
literature. (The discussion in comments also focused on the big book,
but it turned out that it was hard to keep straight the distinction
between the big book—an only potential hit—and the literary
sensation.) I had been
worrying that my own
training in literary studies gave me much less purchase than I wanted on
the world of agents, publishers, and retailers that Thompson describes.
But Lee argues that literary studies can and should undertake research
on the gatekeeping and filtering mechanisms of publishing: “What are the
filters, norms, expectations, and constraints that distinguish the
unpublishable from the publishable?” Or, to borrow a phrase from a
forceful theoretical essay by Rachel
Malik, what are
the “horizons of the publishable” in the present, and how and why have
they shifted over time? To follow Lee’s program, we will have to look
into the different kinds of “platform” authors have; we will have to pay
attention to the construction of “voice”; and we will have to understand
how actors in the publishing field organize books into series of
comparable items—“comps” or, to use our own term of art, genres. I
would also add that we need to find out who has access to the means to
write—education, time, desire—as well as the means to even have a
chance at publication—social capital, geographic location, and so on.